Job Summary
The Digital Business Development Manager is responsible for supporting and driving the bank’s digital business growth, including digital wallet, mobile banking, internet banking, and digital loan origination systems.
This role serves as a bridge between the bank’s management and the outsourced digital operations team, ensuring that digital initiatives are executed effectively, KPIs are achieved, and strategies are aligned with the bank’s overall business objectives.
Key Responsibilities
1. Digital Business Strategy Execution
• Translate the bank’s digital business strategy into actionable business plans and KPIs.
• Support implementation of new digital initiatives such as wallet enhancements, loan origination systems, and online customer onboarding.
• Conduct analysis on customer adoption, transaction trends, and digital product performance.
• Prepare business performance reports and dashboards for senior management.
2. Outsourced Team Coordination
• Act as the main business liaison between the bank and the outsourced third-party team.
• Set directions, monitor task progress, and ensure alignment with bank priorities.
• Review and approve business proposals, campaigns, or initiatives from the outsourced team.
• Track performance metrics and service-level adherence.
3. Digital Product & Channel Management
• Coordinate with internal departments (Retail, SME, IT, Risk, Compliance, Marketing) for digital channel enhancements.
• Collect and prioritize business requirements for mobile and internet banking features.
• Support user journey improvements, online customer acquisition, and retention initiatives.
• Collaborate with Marketing to promote digital channel usage.
4. Business Analysis & Reporting
• Monitor key digital performance indicators such as active users, transaction growth, and digital revenue.
• Identify opportunities for improvement based on data insights and customer feedback.
• Support forecasting, budgeting, and ROI analysis for digital initiatives.
• Prepare management updates and presentation materials for strategic reviews.
5. Market Research & Innovation
• Stay informed about digital banking trends, fintech partnerships, and competitor offerings.
• Provide input and recommendations for potential collaborations or product enhancements.
• Support pilot projects and proof-of-concept testing for new digital features or solutions.
Job Requirements
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