Job Descriptions
- Develop marketing strategies and tactics to drive traffic into the bank – owning the implementation from idea to execution.
- Coordinate, manage and execute all marketing, advertising, and promotional activities.
- Supervise all marketing activities and social media channels and activities.
- Preparing and managing digital marketing budget – Quarterly, Semi-annually, Annually
- Conduct market research consistently to keep up to date with existing market trends and forecast future potential market trends.
- Analyze current market conditions and competitor information quarterly and yearly.
- Develop and implement marketing & project plans and go-to-market strategies for the bank’s new and existing products.
- Maintain and expand existing marketing platforms including social media platforms.
- Monitor, review, and report on all marketing activity monthly and ensure targeted results.
- Prepare and monitor marketing budget on a quarterly and annual basis and deliver marketing activities within agreed budget to reach targeted KPIs.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Collaborate with internal stakeholders, creative teams and external agencies and vendors
- Merchant and partnership management
- Campaigns management
- Oversea call center both inbound and outbound management
Job Requirements
- A minimum of 5+ years of relevant experience in the Marketing field.
- Demonstrated success in planning and executing marketing events and product launches.
- Comprehensive knowledge of digital marketing concepts and proficiency with online marketing tools, including Facebook Ads, Google AdWords, and SEO/SEM.
- Outstanding communication and interpersonal skills, with the ability to adapt communication styles for effective interactions with team members and upper management.
- Proficiency in Microsoft Office applications, including MS Excel, MS Word, and MS PowerPoint.
